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Philosophy

Raj Kishore Patra

Associate Professor

rkpatramediaethica@gmail.com

Area of Interest

Applied Ethics

Fake News/Dis/Misinformation

Public Relations

CSR

Media & Culture Study

Course Taught

Applied Ethics

Philosophy of Religion

Logic & Scientific Methods

General Philosophy

Business Ethics

Media Ethics

Media and Culture

Research Methodology

Membership
Research Publications
  • Patra, R.K., Pandey, N. and Sudarsan, D. (2022), “Bibliometric analysis of fake news indexed in Web of Science and Scopus (2001-2020)”, Global Knowledge, Memory and Communication, Vol. ahead-of-printNo.ahead-of-print. https://doi.org/10.1108/GKMC-11-2021-0177
  • Patra, R.K. and Pandey, N (2021). Disinformation on Novel Coronavirus (COVID-19): A Content Analysis of News Published on Fact-Checking Sites in India. DESIDOC Journal of Library & Information Technology, Vol. 41, No. 4, July 2021, pp. 275-283, DOI : 10.14429/djlit.41.4.16556
  • Patra, Raj Kishore and Arpita Saha (2019). Fake News Circulation on Social Media and the Need for a Policy Evolution in India in International Journal of Advanced Media and Communication, Inderscience Enterprises Ltd. DOI: 10.1504/IJAMC.2019.111172
  • Vora, Niyati and Raj Kishore Patra. (2017). Importance of Internal Communication: Impact on Employee Engagement in Organizations, Media Watch (Special Issue), Volume VIII | Number II | DOI:10.15655/mw/2017/v8i1A/48933
  • Barkakati, U., Patra, R.K. and Das, P. (2016) ‘Corporate social responsibility and its impact on consumer behaviour – a consumer’s perspective’, Int. J. Sustainable Society, Vol. 8, No. 4, pp.278–301. DOI- 10.1504/IJSSOC.2016.082366
Research Guidance
  • 48 PG Students
Books/Chapters
  • Patra, R. K., Behera, A. K., & Pandey, N. (2021). Media Coverage of Globalization and Sustainable Development in India. In Resource Efficiency, Sustainability, and Globalization (pp. 255-266). Apple Academic Press.
  • Patra, R. K. (2020). Bollywood and Social Media: The Changing Trends in Public Relations Practices. In Biswal, S. K., Kusuma, K. S., & Mohanty, S. (Eds.), Handbook of Research on Social and Cultural Dynamics in Indian Cinema (pp. 326-336). IGI Global. http://doi:10.4018/978-1-7998-3511-0.ch027
  • Nair, Anusha and Raj Kishore Patra (2017). The Effectiveness of Celebrity Endorsement in Sports to Leverage the Reputation and Fortune of the Team. Role of Media in Democracy (Conference Papers & Case Studies). PP. 242-260. Xavier University Press, Bhubaneswar. ISBN: 978-81-932256-4-6
  • Stephen, Annette and Raj Kishore Patra (2015). Advertorials as a Public Relations Tool and its Impact on Newspapers and Readers’, The Asian Conference on Media & Communication 2015, Kobe, Japan, Conference Proceeding- ISSN-2186-5906 (Page-141-159)
  • Chatterjee, Chandan, Raj Kishore Patra, Payel Das, Sabyasachi Dasgupta and Mun Mun Ghosh, Holistic Industry Interactions (Focusing on Industry-Academic Partnership), IMC Awards 2015-Finalist Case Study, Enhancing B-School Competitiveness, (Edited by-S. R. Singhvi and Amit Agnihotri), Pearson India Education Service Pvt. Ltd- 2017, ISBN-978-93-325-7820-3
Research Projects
Patents
Conference
    • International Media Conference (Virtual mode) on ‘Communication Trends and Practices in Digital Era’ (COMTREP) at Amity University, Noida on 29th-30th March 2022.
    • Webinar on “Responsible Media in Indian Society” organized by the Journalism and Mass Communication Programme, Utkal University on 15-11-2020.
    • 2nd International and 11th Annual Conference on Multiple Technologies, Teaching Literature, Mass Media and Business English, SRM University, Chennai-2018 
    • The 3rd International Conference on Social Media: The Changing Communication Environment-2016, Xavier School of Communications, Xavier University Bhubaneswar 
    • In 33rd National Conference of Public Relations Society of India (PRSI), Nagpur-2011, India

Workshop/Conferences Paper Presented

    •  “Advertorials as a PR Tool and its Impact on Newspapers and Readers” in The 6th Asian Conference on Media & Mass Communication, Kobe-2015, Japan
    • ‘Media Coverage of Globalization and Sustainable Development in India’. National Conference on Resource Efficiency, sustainability and Globalization: Exploring India–European Union Cooperation-2019 organized by Khallikote University, Berhampur, Odisha.
    • “A Cross Cultural Understanding of Millenials Mobile Application Usage, Learning Patterns and Identity Construction: An Analysis of Communication Students in India and Students of Indian origin in Malaysia.” 26th AMIC annual conference, Karnatak, India
    • “Policies to Regulate Fake News on Social Media” in The 3rd International Conference on Social Media: The Changing Communication Environment-2017, Xavier School of Communications, Xavier University Bhubaneswar
    •  “The Role and Importance of Internal Communication and its Impact on Employee Engagement in Organizations” in International Conference on Media and Communication-2016 at SIMC, Pune, India 
    • “The Effectiveness of Celebrity Endorsement in Sports to Leverage the Reputation and Fortune of the Team” in The 2nd International Conference on Role of Media in Democracy-2016, Xavier  School of Communications, Xavier University Bhubaneswar
    • ”Post Globalization and Media Ethics (In   Indian Perspective)” in 9th International Congress for Social Philosophy, Annamalai University, Chidambaram,T.N.-2010, India
Awards / Fellowship
Professional Experience
  • Assistant Professor in Mass Communication & Media Technology Department in Khallikote University/Berhampur University, Berhampur, Odisha (June-2018 to January-2022)
  • Assistant Professor in Media and Communication Department in Xavier School of Communications (XCOMM), XIMB University, Bhubaneswar (May-2016 to July-2018)
  • Assistant Professor in Media and Communication Department in Symbiosis Institute of Media & Communication (SIMC) at Pune,  Symbiosis International University (Novemebr-2010 to April-2016)
Other

79+

Teachers

120+

Members

36+

Courses

2000+

Students